So. Oracle declares war on Salesforce.com, pitting the paradigm of software-as-product with software-as-service, championed by Salesforce.com's Mark Beniof.

It's a departure from the company's current forays into taking over rivals.

But I've seen this movie before. Oracle talks tough against a rival, sending shivers to said rival's investors, scaring away clients, bringing down its stock price, and eventually making it lose its luster in Wall Street, creating a vicious cycle until its stock is at a bargain and Oracle swoops in to save the day.

Only question at this point is when.

@Via