Yahoo! Inc. (Nasdaq:YHOO) launched on May 1 Yahoo! Tech, a new Web site that gives consumers plain-English advice and information about choosing and using the technology that has become a part of their daily lives. Yahoo! Tech (http://tech.yahoo.com) was developed with the simple philosophy of making technology easy for all Yahoo! users, especially those without a deep understanding of technology and gadgets.



The site features a broad selection of original and licensed content, hundreds of thousands of products with community product ratings and reviews, as well as shopping, community and personalization features from across the Yahoo! network. Four experienced technology advisors, each focused on a specific audience such as "moms," "boomers" or "working guys," offer daily guidance for consumers looking to choose or use consumer electronics from one of 19 categories, including computers, cell phones, digital cameras and MP3 players.



"Personal technology has become essential to our daily lives, but the growing number of product choices often confuses and overwhelms most consumers. We created Yahoo! Tech to make life a little less complicated for our users," said Lloyd Braun, head of Yahoo!'s media group. "We're integrating Yahoo!'s world-class tools and the most relevant technology content to deliver a one-of-a-kind experience to consumers."



Yahoo! Tech will serve as the new anchor for consumer technology advertising on the Yahoo! network, one of the industry's largest online advertising categories. Yahoo! has already established itself as one of the premier destinations for consumer technology marketers, and the launch of Yahoo! Tech builds upon its leadership position within the category.