Microsoft, Google: AOL Loves Me. AOL Loves Me Not. AOL Loves Me. AOL Loves Me Not...
 

In a fit of changing minds not seen since people started pulling petals asking if their someone loves them or loves them not, Time Warner now states it isn’t selling it’s AOL unit or is going through an alliance with Microsoft.

There has been a flurry in the press over the past several days on TW having ongoing deals with Microsoft and later it turned out to be with Google and Comcast, then again a backpedal stating that all this speculation didn’t come from the company but from “market rumors.”

Reuters underwent what must be a journalist’s most discomfiting nightmare after it was forced to modify its earlier statement about TW making deals with one of the companies, fueling speculation that AOL was in play.

Microsoft, which recently partnered with Yahoo! to combine its instant messagine properties, has been having difficulty piercing the wall and glow of its new arch nemesis Google over the past months, and the AOL deal was said to be a strategy to not only boost each others’ individual units, but a way to cut a significant slice of earnings from Google for its revenue from ad placements in AOL.

Google for its part has been launching service upon service lately, getting mixed opinions about either its seemingly unfocused strategy or a good constellation of properties whose purpose will be defined at a later time.

Many pundits say it’s just an industry looking for news to feed on, after the dot-com frenzy was followed by years of lull. It’s déjà vu all over again, today seeming like 1999 running on 2005, and the craziness meter not leveling any.

Others say everyone’s just reacting to the massive gravity brought about by the feeding monster called Google, noting how crazy things may have gotten after eBay swallowed Skype in a deal that got experts scratching noggins trying to figure out what the online juggernaut was thinking dipping its billions of dollars finger in the cookie jar that is Skype.

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